Who we are

Batten & Company is one of the leading consulting companies for Marketing and Sales.

With more than 1,000 successfully delivered projects for international Blue Chip clients, we are the market leader for consulting services around market-oriented business management. Founded in 2000 as BBDO Consulting, we are part of the global BBDO group, with full access to the resources and competences of a global network of 290 offices in 77 countries.

What we do

We consult companies on issues around profitable and sustainable growth. Our core competences include:

• Marketing strategies and marketing efficiency programmes
• Marketing performance management/marketing spend effectiveness
• Marketing organisation and operations
• Market and customer segmentation
• Change management
• Market and customer segmentation/insights
• Brand positioning and brand building programmes
• Brand portfolio/brand architecture optimisation
• Customer relationship management
• Sales and communication channel optimisation
• E-commerce strategies and online/offline integration
• Pricing
• Employer brand management

Our scope of services stretches from analysis and strategy development to implementation management. We consider ourselves the linking pin between corporate strategy and its translation to tangible marketing programmes and measures.

Our sector focus lies on sectors with high change dynamics in marketing and sales, such as:

• Financial Services
• Retail and Consumer Goods
• Automotive
• Telecommunication and Media
• Industry and Technology
• Energy
• Pharma and Healthcare
• Chemical Industry

How we work

We combine the analytical and conceptual intelligence of a strategy consultancy with the intuitive intelligence of the proven most creative communications group worldwide.

We work with different approaches, ranging from strongly methodology-based analytics to workshop-based strategy development using our tools such as SEVEN or ConAct.

These approaches differ in terms of methodologies, but not in terms of aspiration:

To help our clients shape their business in order to best meet the requirements of their current and future customers, keeping them sustainably competitive.