In spring 2011, it will be time again. For the fifth time, we will hand over the Best Marketing Company Award to companies having performed a strong market orientation. Join us and participate in our study online or by phone.

Study facts

• Interplay of scientific and practical expertise
• Theoretically founded by integration of more than 50 empirical studies published
• High validity and reliability based on the cause/effect model without jury ranking
• No fees
• No written application

The study realised jointly by the Chair for innovative brand marketing (LiM) of the Bremen University and Batten & Company is based on a so-called plausibility study carried out carefully.

Altogether 18 indicators with 74 variables were gathered in order to assess, amongst other things, the anchoring of market orientation in corporate governance or the obtaining and distribution of market information.

In 2010, around 500 German companies attended the scientific study. 

*mandatory fields