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Recent Press Releases

Wasted Chances: Real Innovations happen within the MANAGEMENT

01. December 2011 |

Innovations are still considered prioritarily as optimising the products and are executed rather occasionally in most of the companies – there is a lack of holism, target orientation and institutionalisation. This is the result...[more]

Renewable Energies: Solar Energy companies don’t understand their customers

09. May 2011 |

Renewable Energies are on the advance: More than 2.1 million German house owners plan to purchase a Solar equipment amounting to 12,000 euros on average in the next 24 months. Thus the calculated potential of private German...[more]

03.5.11 - Save the date!

03. May 2011 |

At the beginning of May Batten & Company elects, together with Prof. Dr. Christoph Burmann from the Lehrstuhl für innovatives Markenmanagement, Bremen, the company with the best market orientation. Which of the 500 companies...[more]

Awarded Employer Brands

02. March 2011 |

Munich/Düsseldorf – The Management Consulting Batten & Company (afore BBDO Consulting) confers for the first time the Best Employer Brand Award for a well-performed Employer Branding. The evaluation procedure developed in...[more]

Start of the study on market orientation

27. January 2011 |

Düsseldorf - „How market oriented are German companies?”We are going to answer this question for the fifth time in a row with the awarding of the Best Marketing Company Award. In cooperation with the Lehrstuhl für...[more]

„Cartel office doesn’t understand brands.“

25. January 2011 |

Düsseldorf - „The cartel office doesn’t seem to know, what is really important to a branded good”, Udo Klein-Bölting, CEO of the consultancy Batten & Company, criticised the statements of the cartel office principal Andreas...[more]

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