Insights
Insights Special
With the real life examples selected in this volume, we would like to show you how Batten & Company could play a sustainable role in achieving our clients’ project goals for some of these applications through...[more]
Insights 13
Within a few months, we started dealing with a completely different mood in the market: The order books of many companies, especially in export-oriented branches, are filling quickly, growth rates are no longer being adjusted...[more]
Insights 12
Anyone who investigates a little will find a fitting expert opinion to any desired answer. But one thing is certain: Markets and consumer behaviour are changing faster than ever. High reaction speed is needed, but at the same...[more]
Spotlights
Spotlight 04/2011 Innovation.Excellence STUDY 2011
The insight is not new: Innovations are an essential driver for competition advantages, market success and sustainable growth. What is meant here in real life, are almost always product and performance portfolios, i.e. R&D!...[more]
Spotlight 03/2011 Renewable Energies: SOLAR STUDY 2011
Why Renewable Energy companies cultivate the market mismatching the customer’s needs? Renewable Energy companies are facing a hard test: For the first time, the private demand is decoupled from the state subsidies. Currently...[more]
Spotlight 1/2011
In the minds of many CFOs, CSR measures are above all cost drivers: You must be able to afford environmental protection. Indeed, environmentally compatible production procedures and the use of nature-friendly substances are often...[more]
Studien
Study: Pricing Excellence 2010
In the study “Pricing.Excellence 2010“, German companies from the most different sectors were questioned on their pricing methods and strategies. The answer pattern of 5 % of the study participants having achieved the most...[more]
Study: Retail Barometer
Düsseldorf - The most retail brands are, in fact, perceived and generate useful effects on customers but have little influence on their purchase behaviour. Whoever wants to create a durably strong brand and to strengthen his...[more]
Study: Employer Brand Management
Düsseldorf/München - Social Media have caused a fundamental change in the information gathering and orientation behaviour. So, the internet has evidently replaced the conventional job advertisement. From the HR decision-makers’...[more]