Insights
Insights Special
With the real life examples selected in this volume, we would like to show you how Batten & Company could play a sustainable role in achieving our clients’ project goals for some of these applications through...[more]
Insights 13
Within a few months, we started dealing with a completely different mood in the market: The order books of many companies, especially in export-oriented branches, are filling quickly, growth rates are no longer being adjusted...[more]
Insights 12
Anyone who investigates a little will find a fitting expert opinion to any desired answer. But one thing is certain: Markets and consumer behaviour are changing faster than ever. High reaction speed is needed, but at the same...[more]
Insights 11
Regardless of whether one opens the newspaper or turns on the TV: The economical and financial crisis is still dominating the news. At the same time, it almost seems as if the grim branch-prognoses are trying to outweigh each...[more]
Insights 10
In the first article we present the results of a current BBDO Consulting study wherein we have examined the impacts of the financial crisis on Customer Confidence in Germany. In the second article we highlight the phenomenon of...[more]
Insights 9
Translating the market and customer perspectives systematically into strategic action In the ninth issue of our series INSIGHTS we deal above all with the challenges the market and customer management has to cope with as a result...[more]