Spotlights
Spotlight 04/2011 Innovation.Excellence STUDY 2011
The insight is not new: Innovations are an essential driver for competition advantages, market success and sustainable growth. What is meant here in real life, are almost always product and performance portfolios, i.e. R&D!...[more]
Spotlight 03/2011 Renewable Energies: SOLAR STUDY 2011
Why Renewable Energy companies cultivate the market mismatching the customer’s needs? Renewable Energy companies are facing a hard test: For the first time, the private demand is decoupled from the state subsidies. Currently...[more]
Spotlight 1/2011
In the minds of many CFOs, CSR measures are above all cost drivers: You must be able to afford environmental protection. Indeed, environmentally compatible production procedures and the use of nature-friendly substances are often...[more]
Spotlight Special December
Companies of all sectors currently have to face the challenge of offline-online transformation and have to answer the question how they reposition intelligently future business models between the analogue and the digital world....[more]
Spotlight 7/2010
Customers intensely discuss information, experiences and wishes on communication platforms on the web today. More and more companies use this qualitative online feedback to their products and brands for their market success....[more]
Spotlight 6/2010
In Germany, the mobile internet is, without any doubt, situated in an atmosphere of departure: Today, one out of four goes online via a mobile computer such as a laptop, one out of three smart phone owners regularly enters the...[more]