Surveys
Study: Pricing Excellence 2010
In the study “Pricing.Excellence 2010“, German companies from the most different sectors were questioned on their pricing methods and strategies. The answer pattern of 5 % of the study participants having achieved the most...[more]
Study: Retail Barometer
Düsseldorf - The most retail brands are, in fact, perceived and generate useful effects on customers but have little influence on their purchase behaviour. Whoever wants to create a durably strong brand and to strengthen his...[more]
Study: Employer Brand Management
Düsseldorf/München - Social Media have caused a fundamental change in the information gathering and orientation behaviour. So, the internet has evidently replaced the conventional job advertisement. From the HR decision-makers’...[more]
Study: financial services
Representative study examines, for the second time, impacts of the financial crisis on the trustworthiness of financial services providers / One year “after Lehman”, customer confidence is at a similarly low level as at the...[more]
Study: sales efficiency potentials
Representative BBDO Consulting and SELLBYTEL Group study examines expectations of German sales managers for the economic year 2010 / Half of the people interviewed expect equal, one-third even increasing turnovers / 92% plan...[more]
Study: consumer behaviour
In a representative study, BBDO and Proximity India have examined the impacts of the economic crisis on the consumer behaviour in 15 different markets. Backed by the family and social networks, Indians cope better with the...[more]