Agile Marketing Budget Planning
BudgetScale by Batten & Company delivers effective marketing planning with flexible marketing budgets.
A company's marketing budget should be used where it yields the best results. The key factor is to plan the marketing budget in such a way that the set goals are optimally achieved and no resources are wasted.
Today, marketing planning and budgeting faces the following challenges:
- A fluctuating and rapidly changing economy
- Tactical spending behavior of competitors
- High internal complexity within the company
- Falling marginal returns
Thus, an effective marketing budget planning approach, such as our BudgetScale methodology, must answer the following questions:
- How can we plan safely and react flexibly to the markets at the same time?
- How do we take the activities of the competition into account when planning?
- How do we reconcile the multitude of specifications, channels and measures?
- How can we increase the effectiveness of our "marketing euro"?
Benefit of our agile approach
Our approach is:
Effective –Because we start with the marketing needs and then work on the marketing budget - not the other way around.
Efficient – Because we exclude subcritical marketing investments and overspendings.
Flexible – Because with our approach, your marketing budget can "breathe".
Overview of BudgetScale: Five steps with clear results
- Narrow down the main fields of action: "Which marketing tasks have to be solved?"
RESULT: Concrete goals for each target group
- Uncover relevant potentials: "Where can we develop strategically?"
RESULT: Specific potentials for each channel
- Develop, evaluate and budget marketing measures: "What options do we have for achieving our goals?"
RESULT: Concrete marketing measures with effect
- Determine overall planning and budget: "What do we prioritize? With which budget?"
RESULT: Effective planning with an agile budget
- Control achievements: "What level of success does our budget achieve?"
RESULT: Transparent measurement of success and levers l
BudgetScale delivers a concrete result in each step with real added value for marketing planning.
Agile Marketing-Budgetplanning with Batten & Company
Batten & Company uses a proven process to design effective and efficient marketing budgets. We would be happy to introduce you to our approach along with selected reference projects during a personal appointment. Please contact us for a presentation of our proven approach.