Naming, Claiming


Brand names and possibly a claim strengthening the brand’s value proposition are key components of corporate, division and product brands. 



An appropriate name and a suitable claim …

Strengthen the implementation of your strategic positioning

Contribute to the brand’s value proposition 

Convey a clear image of the delivered service

Differentiate your corporation and its brands from the competition 

Lead to brand recognition



Together with our creative colleagues at BBDO (e.g. BBDO Germany, Peter Schmidt Group), we would be glad to consult you about developing concrete suggestions and organise market research in order to evaluate naming and claiming suggestions on request. 

For this purpose, we refer to a frequently tested process which takes all content-related and legal requirements of naming and claiming into account.  

Your contact person: