Customer Insight

The exact knowledge of the interests and needs of customers and a coordinated, needs-based approach characterize customer-centered companies and are a central differentiation factor on the market. By analyzing purchase drivers, buying behavior and attitudes, we help you better understand your customers and align your brand and strategy accordingly. In doing so, we not only scratch the surface but also reveal the truly relevant interests and motives of your customers and translate them into action-relevant insights.

Customer Insights as decision support

The right questions about your customers lead to strategic benefits for your organization:

  • Need Analysis: What motivates my customers to use or not to use my products and services? What are their needs and requirements and what drives them? 
  • Customer Journey Analysis: Where and how are my customers looking for my products? When are decisions made? Who or what influences my customers during the decision-making process? Which roles do online and offline customer contact points play? 
  • Customer Segmentation: How can I better tailor my offer to the different needs of my customer groups? Can I satisfy all customers with my brand / product / service?

Batten & Company expands your customer understanding and supports you with individual Customer Insight concepts to develop strategies for the future. We master a unique combination of quantitative and qualitative data and analysis models (Insight Camps, Trend Panels, KANO Radar, Conjoint Analysis), strategic frameworks (Demand Maps, Automated Market Research), methods of primary survey (Biotic Web Lab, Digital Garage) and digital customer data (Social Listening, Web Tracking). Thereby, we support you from the insight generation to the management implication. This in turn enables us to generate insights with a demonstrable effect on your organization and your customers.

Talk to us - Batten & Company is your partner in the development and realization of the appropriate Customer Insights concept.