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eCommerce and Digital Sales Excellence

„ What we are talking about is nothing more and nothing less than the entire digitalisation of the value chain“ (Dieter Zetzsche, cited from www.mercedes-benz.com)

Batten & Company provides assistance for B2C and B2B corporations on this way by responding to the following questions:

 

  • How does digitalisation affect the business model?
  • Which new requirements do the customers have – how can these be detected and assessed?
  • Which new competitors will become relevant? 
  • How does digitalisation affect the existing processes within the corporation?
  • How does digitalisation affect the entire organisation? 
  • How does digital change look like at employee level?

Batten & Company provides assistance for corporations from conception to implementation: 

 

  • Detecting future customer needs through tools such as NeuroScient and Episcodic Value Scan
  • Analysing the corporation (Range of services, organisation structure, processes, capabilities)
  • Developing a digitalisation strategy
  • Converting outcomes into specific projects with measurable results 
  • Change Management
  • Project management for the entire process

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