eCommerce and Digital Sales Excellence
„ What we are talking about is nothing more and nothing less than the entire digitalisation of the value chain“ (Dieter Zetzsche, cited from www.mercedes-benz.com)
Batten & Company provides assistance for B2C and B2B corporations on this way by responding to the following questions:
- How does digitalisation affect the business model?
- Which new requirements do the customers have – how can these be detected and assessed?
- Which new competitors will become relevant?
- How does digitalisation affect the existing processes within the corporation?
- How does digitalisation affect the entire organisation?
- How does digital change look like at employee level?
Batten & Company provides assistance for corporations from conception to implementation:
- Detecting future customer needs through tools such as NeuroScient and Episcodic Value Scan
- Analysing the corporation (Range of services, organisation structure, processes, capabilities)
- Developing a digitalisation strategy
- Converting outcomes into specific projects with measurable results
- Change Management
- Project management for the entire process