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Multi-Channel Strategy

Omni-Channel, Multi-Channel, Online and offline integration, „everywhere commerce“ and „no line“

... describe the strategic approach to address prospective customers through various channels and to thereby make a consistent and well-integrated offer. Especially corporations with established shops in the analogue world and which suffer from channel conflicts as well as from conflicts with distribution partners are faced with this challenge.  

Batten & Company provides assistance from conceptualising to implementing the desired measures:

  • Developing an eCommerce strategy
  • Developing the eCommerce concept
  • Elaborating the business requirements
  • Selecting suitable platforms and service providers
  • Elaborating the marketing concept
  • Assisting until go-live
  • Change management
  • Project management for the entire process

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