{"id":4809,"date":"2022-05-01T21:39:54","date_gmt":"2022-05-01T19:39:54","guid":{"rendered":"https:\/\/live.batten-company.com\/competencies\/brand-management-communication\/brand-rating\/"},"modified":"2022-05-06T13:30:15","modified_gmt":"2022-05-06T11:30:15","slug":"brand-rating","status":"publish","type":"page","link":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/","title":{"rendered":"Brand Rating"},"content":{"rendered":"\n<section\n    class=\"\n        top-header\n                    has-background-color\n                            \"\n\n    style=\"\n                    background-color: Array;\n                            \"\n\n    \n>\n    <div class=\"container\">\n        <div class=\"top-header__left\">\n                            <a class=\"back-link\" href=\"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/\" _self>\n                    Brand Management &amp; Communication                <\/a>\n                        <h1 class=\"headline headline--1 top-header__headline\">\n                Brand Rating            <\/h1> \n            <div class=\"top-header__highlight-text\">\n                            <\/div>\n                            <div class=\"top-header__text\">\n                    <h4 class=\"csc-header-alignment-left csc-firstHeader\">Your value analysis with our BEVA model<\/h4>\n<div class=\"csc-default element-text\">\n<div id=\"c4680\" class=\"frame frame-default frame-type-text frame-layout-0 frame-background-none frame-no-backgroundimage \">\n<div class=\"frame-container\">\n<div class=\"frame-inner\">\n<p class=\"text-justify\">The great importance of brands for the success of a company is well known today. A strong brand is a crisis-proof capital of every company and therefore of great value. However, to date, this value has only been quantified in monetary terms, i.e. a determination of the brand value, in very few cases.<\/p>\n<p class=\"text-justify\">This fact is all the more surprising because at the same time there is a steadily growing need for a well-founded and reliable statement about this value variable. Value-oriented brand management and brand valuation are now no longer a topic for marketing and brand management alone. Other corporate departments such as controlling also have an ever greater interest in a valuable brand, which ultimately also has a direct impact on their area of activity.<a href=\"https:\/\/www.batten-company.com\/wp-content\/uploads\/2022\/05\/Batten___Company_BEVA_Modell.pdf\"><strong>Batten &amp; Company&#8217;s BEVA model<\/strong><\/a> (Brand Equity Valuation for Accounting) enables companies to determine their monetary brand equity and thus makes a sustainable contribution to achieving our clients&#8217; project goals.<\/p>\n<p class=\"text-justify\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"csc-default element-text\">\n<div id=\"c4678\" class=\"frame frame-default frame-type-text frame-layout-0 frame-background-none frame-no-backgroundimage \">\n<div class=\"frame-container\">\n<div class=\"frame-inner\">\n<h4 class=\"element-header text-center\">POSSIBILITIES OF USE OF THE MARK ASSESSMENT<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"csc-default element-text\">\n<div id=\"c4676\" class=\"frame frame-default frame-type-text frame-layout-0 frame-background-none frame-no-backgroundimage \">\n<ul>\n<li>\u00a0Brand management and controlling<\/li>\n<li>\u00a0Optimization of brand portfolio and architecture<\/li>\n<li>\u00a0Brand budget allocation<\/li>\n<li>\u00a0Brand as a financing instrument<\/li>\n<li>\u00a0Price determination in mergers &amp; acquisitions<\/li>\n<li>\u00a0Determining the value of a brand purchase<\/li>\n<li>\u00a0Quantification of the brand contribution to the company&#8217;s success<\/li>\n<li>\u00a0Determination of the brand license rate.<\/li>\n<\/ul>\n<p>The BEVA model is a combination of financially oriented and behavioral brand value measurement and brand valuation. The recognized valuation method fulfills the requirements of DIN ISO Standard 10668, allowing you to base strategic brand decisions from portfolio optimization to brand licensing on quantitative data and to speak the language of the finance department when budgeting. The concept was developed by an interdisciplinary team of brand valuation experts specializing in marketing and auditing as part of Batten &amp; Company&#8217;s collaboration with Ernst &amp; Young. The procedure guarantees in the best possible way the consideration of both the strategic marketing-oriented and the accounting-financial perspective.<\/p>\n<div class=\"frame-container\">\n<div class=\"frame-inner\">\n<h4><strong>INCREASING COMPANY VALUE &#8211; YOUR CONCRETE BENEFIT<\/strong><\/h4>\n<p>Top management as well as brand managers benefit from a (regular) determination of the monetary brand value:<\/p>\n<p>Brand increases the company value and contributes significantly to the company success. Knowledge of the monetary value of your brand supports, among other things, questions about brand architecture and represents an important decision criterion for allocating the overall budget to the brands. In addition, knowledge of the brand value strengthens your negotiating position and price determination in mergers &amp; acquisitions and provides orientation in the calculation of an objective usage fee for the brand in licensing.<\/p>\n<div class=\"csc-default element-gridelements_pi1 grid-Column\">\n<div id=\"c4811\" class=\"frame frame-default frame-type-gridelements frame-type-gridelements-column frame-layout-0 frame-background-none frame-no-backgroundimage frame-space-after-large\">\n<div class=\"frame-container\">\n<div class=\"frame-inner\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"csc-default element-image\">\n<div id=\"c4810\" class=\"frame frame-default frame-type-image frame-layout-0 frame-background-none frame-no-backgroundimage frame-space-after-large\">\n<p>&nbsp;<\/p>\n<div class=\"frame-container\">\n<div class=\"frame-inner\">\n<div class=\"gallery-row\">\n<div class=\"gallery-item gallery-item-size-1\">\n<div class=\"csc-textpic csc-textpic-responsive csc-textpic-center csc-textpic-above\">\n<div class=\"csc-textpic-imagewrap\">\n<div class=\"csc-textpic-center-outer\">\n<div class=\"csc-textpic-center-inner\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.batten-company.com\/fileadmin\/media\/kompetenzen\/monetaere-markenbewertung.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"frame-inner\">\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4>OUR CONSULTING APPROACH<\/h4>\n<p>Batten &amp; Company combines the best of three worlds for our clients: To determine your brand value, we combine our expertise in brand management, market research and brand evaluation from over 500 brand management consulting projects. As a member of the Brand Evaluation Forum, we set the standards for brand evaluations together with other experts and continuously develop our approaches.<\/p>\n<p>Would you like to learn more about brand evaluation or do you have any questions? Our brand evaluation experts will be happy to present our approaches and tools to you at a joint appointment and answer any further questions personally.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.batten-company.com\/fileadmin\/media\/kompetenzen\/Bestandteile-Markenwert.jpg\" alt=\"Bestandteile des Markenwerts\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                <\/div>\n                    <\/div>\n\n            <\/div>\n<\/section>\n\n\n\n        <section class=\"team-members team-members--standalone\"\n                    >\n    \n        <div class=\"container team-members__container\">\n                                    <div class=\"team-member\">\n                            <figure class=\"team-member__image\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.batten-company.com\/wp-content\/uploads\/2023\/03\/2021-11-04_Batten_Christian_von_Thaden_1693-Kopie_komp-1.jpg\" alt=\"Dr. Christian von Thaden\">\n                                                                <figcaption class=\"team-member__image-caption\">\n                                    <div class=\"team-member__details\">\n                                        <div class=\"team-member__details--name\">\n                                            Dr. Christian von Thaden                                        <\/div>\n                                        <div class=\"team-member__details--position\">\n                                            Managing Partner &#038; CEO                                        <\/div>\n                                    <\/div>\n                                                                            <a class=\"team-member__phone\" href=\"tel:+491734512478\">\n                                            +49-173-4512478                                        <\/a>\n                                                                        <div class=\"team-member__contact__data\">\n                                        <a class=\"social-icon social-icon--mail\" href=\"mailto:christian.vonthaden@omc.com\" data-mail-address=\"christian.vonthaden@omc.com\">E-Mail<\/a>\n                                                                                    <a class=\"social-icon social-icon--xing\" href=\"https:\/\/www.xing.com\/profile\/Christianvon_Thaden?sc_o=ps2867\">Xing<\/a>\n                                                                                                                            <a class=\"social-icon social-icon--linkedin\" href=\"https:\/\/www.linkedin.com\/in\/christian-von-thaden-791a4813\">LinkedIn<\/a>\n                                                                            <\/div>\n                                <\/figcaption>\n                            <\/figure>\n                                                    <\/div>\n                            <\/div>\n        <div class=\"team-members__form\">\n            <div class=\"team-members__form-container\">\n                <div class=\"headline headline--3 team-members__form-headline\">\n                    Ihre Nachricht an<br>\n                    <span class=\"team-members__form-name\"><\/span>\n                <\/div>\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"5\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/4809#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"teamMemberEmail\" value=\"\" type=\"hidden\" name=\"team-member-email\" \/>\n<div class=\"form-grid\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Vorname\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Nachname\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-Mail-Adresse\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Thema\" value=\"\" type=\"text\" name=\"subject\" \/><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nachricht\" name=\"message\"><\/textarea><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"privacy\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"privacy[]\" value=\"Ich stimme zu, dass meine Angaben aus dem Kontaktformular zur Beantwortung meiner Anfrage erhoben und verarbeitet werden. Detaillierte Informationen zum Umgang mit Nutzerdaten finden Sie in unserer Datenschutzerkl\u00e4rung.\" \/><span class=\"wpcf7-list-item-label\">Ich stimme zu, dass meine Angaben aus dem Kontaktformular zur Beantwortung meiner Anfrage erhoben und verarbeitet werden. Detaillierte Informationen zum Umgang mit Nutzerdaten finden Sie in unserer Datenschutzerkl\u00e4rung.<\/span><\/label><\/span><\/span><\/span>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Nachricht abschicken\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n                <button class=\"close-layer team-members__form-close\">schlie\u00dfen<\/button>\n            <\/div>\n        <\/div>\n\n            <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"parent":1860,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4809","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Brand Rating - Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Rating - Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/\" \/>\n<meta property=\"og:site_name\" content=\"Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/de-de.facebook.com\/batten.company\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T11:30:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/competencies\\\/brand-management-communication\\\/brand-rating\\\/\",\"url\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/competencies\\\/brand-management-communication\\\/brand-rating\\\/\",\"name\":\"Brand Rating - Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/#website\"},\"datePublished\":\"2022-05-01T19:39:54+00:00\",\"dateModified\":\"2022-05-06T11:30:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/competencies\\\/brand-management-communication\\\/brand-rating\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.batten-company.com\\\/en\\\/competencies\\\/brand-management-communication\\\/brand-rating\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/competencies\\\/brand-management-communication\\\/brand-rating\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Competencies\",\"item\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/competencies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand Management &amp; Communication\",\"item\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/competencies\\\/brand-management-communication\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Brand Rating\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/\",\"name\":\"Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/#organization\",\"name\":\"Batten & Company GmbH\",\"url\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.batten-company.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/BC_logo_claim_300dpi-1.png\",\"contentUrl\":\"https:\\\/\\\/www.batten-company.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/BC_logo_claim_300dpi-1.png\",\"width\":2324,\"height\":434,\"caption\":\"Batten & Company GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.batten-company.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/de-de.facebook.com\\\/batten.company\",\"https:\\\/\\\/www.instagram.com\\\/accounts\\\/onetap\\\/?next=battenandcompany\"]}]}<\/script>","yoast_head_json":{"title":"Brand Rating - Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/","og_locale":"en_US","og_type":"article","og_title":"Brand Rating - Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung","og_url":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/","og_site_name":"Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung","article_publisher":"https:\/\/de-de.facebook.com\/batten.company","article_modified_time":"2022-05-06T11:30:15+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/","url":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/","name":"Brand Rating - Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung","isPartOf":{"@id":"https:\/\/www.batten-company.com\/en\/#website"},"datePublished":"2022-05-01T19:39:54+00:00","dateModified":"2022-05-06T11:30:15+00:00","breadcrumb":{"@id":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-rating\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.batten-company.com\/en\/"},{"@type":"ListItem","position":2,"name":"Competencies","item":"https:\/\/www.batten-company.com\/en\/competencies\/"},{"@type":"ListItem","position":3,"name":"Brand Management &amp; Communication","item":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/"},{"@type":"ListItem","position":4,"name":"Brand Rating"}]},{"@type":"WebSite","@id":"https:\/\/www.batten-company.com\/en\/#website","url":"https:\/\/www.batten-company.com\/en\/","name":"Batten &amp; Company \u2013 die f\u00fchrende strategische Unternehmensberatung","description":"","publisher":{"@id":"https:\/\/www.batten-company.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.batten-company.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.batten-company.com\/en\/#organization","name":"Batten & Company GmbH","url":"https:\/\/www.batten-company.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.batten-company.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.batten-company.com\/wp-content\/uploads\/2022\/06\/BC_logo_claim_300dpi-1.png","contentUrl":"https:\/\/www.batten-company.com\/wp-content\/uploads\/2022\/06\/BC_logo_claim_300dpi-1.png","width":2324,"height":434,"caption":"Batten & Company GmbH"},"image":{"@id":"https:\/\/www.batten-company.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/de-de.facebook.com\/batten.company","https:\/\/www.instagram.com\/accounts\/onetap\/?next=battenandcompany"]}]}},"_links":{"self":[{"href":"https:\/\/www.batten-company.com\/en\/wp-json\/wp\/v2\/pages\/4809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.batten-company.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.batten-company.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.batten-company.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.batten-company.com\/en\/wp-json\/wp\/v2\/comments?post=4809"}],"version-history":[{"count":0,"href":"https:\/\/www.batten-company.com\/en\/wp-json\/wp\/v2\/pages\/4809\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.batten-company.com\/en\/wp-json\/wp\/v2\/pages\/1860"}],"wp:attachment":[{"href":"https:\/\/www.batten-company.com\/en\/wp-json\/wp\/v2\/media?parent=4809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}