{"id":5009,"date":"2022-05-01T21:06:41","date_gmt":"2022-05-01T19:06:41","guid":{"rendered":"https:\/\/live.batten-company.com\/competencies\/brand-management-communication\/brand-to-market\/"},"modified":"2024-11-20T15:00:14","modified_gmt":"2024-11-20T14:00:14","slug":"brand-to-market","status":"publish","type":"page","link":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-to-market\/","title":{"rendered":"Brand-to-Market"},"content":{"rendered":"\n\n
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\n \n Brand & Marketing Communication <\/a>\n

\n Brand-to-Market <\/h1> \n
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Bring brand and market together – Batten & Company enables you to successfully establish your brand positioning at all touchpoints<\/h4>\n
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The definition of a brand positioning is the basis of brand communication, but its full establishment within the company poses increasing challenges.
\nDue to today\u2019s digitalization, customer centricity, and individualization, customer touchpoints are multiplying, resulting simultaneously in a multitude of interfaces within the company. The individual content, tasks and requirements of the interfaces make it difficult for the brand manager to consistently establish the brand positioning and thus make a significant contribution to the business. For B2B companies in particular, it is even more challenging to reach customers with their brand communication across the various touchpoints of the customer journey.<\/p>\n

For this reason, we have developed\u00a0an\u00a0approach\u00a0to enable brand managers to consistently establish the topic of brand throughout the entire company and thus contribute to the company\u2019s success across all stages of the value chain.<\/p>\n

THE BATTEN & COMPANY BRAND-TO-MARKET APPROACH:<\/strong><\/h4>\n

Together with our customers, we identify individual use cases, from specific customer needs to targeted product campaigns. Based on this, a workshop-based process is used, which enables a stronger establishment of brand at the interfaces of the value chain through the enablement of the involved stakeholders. Thus, we offer not only cross-functional training-on-the-job, but also an efficient and scalable approach. Throughout the entire sales funnel, three principal lead generation goals are continuously pursued:<\/p>\n