{"id":5014,"date":"2022-05-01T20:21:52","date_gmt":"2022-05-01T18:21:52","guid":{"rendered":"https:\/\/live.batten-company.com\/competencies\/business-marketing-strategy\/digitale-transformation\/"},"modified":"2024-11-20T15:16:06","modified_gmt":"2024-11-20T14:16:06","slug":"digital-transformation","status":"publish","type":"page","link":"https:\/\/www.batten-company.com\/en\/competencies\/business-marketing-strategy\/digital-transformation\/","title":{"rendered":"Digital Transformation"},"content":{"rendered":"\n\n
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\n \n Business & Marketing Strategy <\/a>\n

\n Digital Transformation <\/h1> \n
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Digital Transformation \u2013 hype, tsunami oder reality<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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When it comes to the topic of digitization, only one thing is certain: No industry will be spared \u2013 digital progress cannot be stopped. New waves of digitization are hitting existing market structures with increasing force, and digital game changers are challenging the established industry leaders with new business models. Most companies are finding it increasingly difficult to keep up. At the same time, although the digital transformation is on everyone\u2019s lips, it is far from having arrived in all companies.<\/p>\n

\u201cDIGITAL OR OUT\u201d<\/strong><\/h4>\n

According to a digitalization study by Batten & Company, half of the German companies see digitalization merely as a hygiene factor. 78 % see digital offerings as a mere supplement to their original offline business, thus ignoring the lasting change in their market conditions brought about by digital transformation.<\/p>\n

WINNING THE DIGITAL ENDGAME \u2013 DIGITAL TRANSFORMATION<\/strong><\/h4>\n

The digital endgame between old and new players is not about digital communication, but about the consistent digitization of one\u2019s value chain \u2013 about building digital competence and increasing one\u2019s degree of digitization. The first step is the most difficult. Because it is important to distinguish between hype and reality. In other words, filtering out those technologies, innovations, and digitization potentials that are threatening or attractive for the company\u2019s business model:<\/p>\n

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  • What will prevail?<\/li>\n
  • What is relevant for us?<\/li>\n
  • When will it become relevant for our customers?<\/li>\n
  • Where are we playing?<\/li>\n
  • Who are we playing against?<\/li>\n
  • What investments make sense for us?<\/li>\n<\/ul>\n

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    Batten & Company offers a comprehensive range of services and consulting around Digital Transformation:<\/p>\n

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    • Digital fitness check<\/li>\n
    • Determination of the \u201cdegree of digitization\u201d of companies<\/li>\n
    • Determination of the \u201cdigitalization pressure\u201d on companies<\/li>\n
    • Evaluation of digitization potential<\/li>\n
    • Development of digitization strategies<\/li>\n
    • Digital commerce strategies<\/li>\n
    • Digital implementation<\/li>\n
    • Digital change<\/li>\n
    • Digital Iideation workshops<\/li>\n
    • Access to eight digital labs worldwide with leading experts<\/li>\n<\/ul>\n

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      In 2015,\u00a0Batten & Company<\/strong>\u00a0was quality-certified by the independent testing institute cardea AG for its consulting focus on digital transformation and digital commerce with 9.5 out of a possible 10 points, based on customer surveys.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n\n

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