{"id":5186,"date":"2022-05-05T13:45:55","date_gmt":"2022-05-05T11:45:55","guid":{"rendered":"https:\/\/live.batten-company.com\/?page_id=5186"},"modified":"2022-05-10T15:00:42","modified_gmt":"2022-05-10T13:00:42","slug":"brand-positioning-value-proposition","status":"publish","type":"page","link":"https:\/\/www.batten-company.com\/en\/competencies\/brand-management-communication\/brand-positioning-value-proposition\/","title":{"rendered":"Brand Positioning & Value Proposition"},"content":{"rendered":"\n\n
\n
\n \n Brand Management & Communication <\/a>\n

\n Brand Positioning &<\/b> Value Proposition <\/h1> \n
\n <\/div>\n
\n
\n
\n
\n
\n
\n

Brand positioning with Batten & Company – benefit from our proven approach!<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n

The starting point for all strategic activities of a company is the positioning of its own brand in the competitive environment:<\/p>\n

    \n
  • What do we stand for?<\/li>\n
  • What is our \u201creason for being\u201d?<\/li>\n
  • What are our special competencies?<\/li>\n
  • Where do we want to go?<\/li>\n
  • What benefits do we deliver to the customer?<\/li>\n<\/ul>\n

    Only a regular questioning of one\u2019s own positioning ensures that one\u2019s own offer will be equivalent or superior to that of the competition in the future.<\/p>\n

    Benefit<\/strong><\/p>\n

    By systematically addressing these questions, you create the basis for\u2026<\/p>\n

      \n
    • Relevance and preference formation with the customer<\/li>\n
    • Advantage over the competition<\/li>\n
    • Protection against potential \u201cattackers\u201d and substitutes<\/li>\n
    • Basis for orchestrating processes<\/li>\n
    • Orientation for all internal and external stakeholders<\/li>\n<\/ul>\n

      APPROACH<\/strong><\/p>\n

      Batten & Company has a proven approach to developing and sharpening strategic brand positioning \u2013 consistently combining inside-out and outside-in perspectives. Based on market and competitive data coupled with customer insights, we work with our clients to find so-called \u201csweet spots\u201d that define the basis for future action.<\/p>\n

      Please contact us for a presentation of our approach to brand positioning and value proposition.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n\n

      \n
      \n \n <\/div>\n \n
      \n \n
      \n <\/div>\n
      \n
      \n
      \n Ihre Nachricht an
      \n <\/span>\n <\/div>\n \n
      \n

      <\/p>

        <\/ul><\/div>\n
        \n
        \n<\/fieldset>\n\n
        \n<\/span>\n<\/span>\n<\/div>\n<\/span>\n<\/span>\n