{"id":90390,"date":"2025-09-24T10:14:55","date_gmt":"2025-09-24T08:14:55","guid":{"rendered":"https:\/\/www.batten-company.com\/industry-sectors\/automobile\/"},"modified":"2025-10-20T10:16:49","modified_gmt":"2025-10-20T08:16:49","slug":"automobile","status":"publish","type":"page","link":"https:\/\/www.batten-company.com\/en\/industry-sectors\/automobile\/","title":{"rendered":"Automotive"},"content":{"rendered":"\n<section\n    class=\"\n        top-header\n                    has-background-color\n                                    top-header--flat\n            \"\n\n    style=\"\n                    background-color: [\"has-background-color\"];\n                            \"\n\n    \n>\n    <div class=\"container\">\n        <div class=\"top-header__left\">\n                            <a class=\"back-link\" href=\"https:\/\/www.batten-company.com\/en\/industry-sectors\/\" _self>\n                    Industry sectors                <\/a>\n                        <h1 class=\"headline headline--1 top-header__headline\">\n                Automotive            <\/h1> \n            <div class=\"top-header__highlight-text\">\n                            <\/div>\n                            <div class=\"top-header__text\">\n                    <h2>Our clients&#8217; challenges<\/h2>\n<p data-start=\"149\" data-end=\"570\">The automotive industry is undergoing a profound transformation. Electrification, software-defined vehicles, and data-driven business models are reshaping value creation and customer relationships. At the same time, regulatory pressures, geopolitical uncertainties, such as tariffs, rising competition from dynamic Asian players, and vulnerable global supply chains demand unprecedented flexibility and strategic foresight.<\/p>\n<p data-start=\"572\" data-end=\"979\">Today\u2019s customers expect connected mobility, intuitive digital experiences, personalized services, and brands that stand for more than just products. Purchase decisions now begin online, while loyalty is built through platforms, services, and credible sustainability commitments. Leading companies integrate brand, offering, and customer experience seamlessly across sales, service, and digital touchpoints.<\/p>\n<p data-start=\"981\" data-end=\"1224\">Batten &amp; Company supports automotive manufacturers and suppliers in redefining their strategy through distinctive brand positioning, integrated portfolio architectures, and future-ready customer experience concepts for the new era of mobility.<\/p>\n                <\/div>\n                    <\/div>\n\n                    <div class=\"top-header__right\">\n                                                    <div class=\"top-header__image color-glow-red color-glow-top-right\">\n                        <img decoding=\"async\" src=\"https:\/\/www.batten-company.com\/wp-content\/uploads\/2025\/10\/Branche-Automobil.jpg\">\n                    <\/div>\n                                \n        <div class=\"team-members team-members--in-top-header\">\n    \n        <div class=\"team-members__container\">\n                                    <div class=\"team-member\">\n                            <figure class=\"team-member__image\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.batten-company.com\/wp-content\/uploads\/2023\/03\/2021-11-04_Batten_Christian_von_Thaden_1693-Kopie_komp-1.jpg\" alt=\"Dr. Christian von Thaden\">\n                                                                <figcaption class=\"team-member__image-caption\">\n                                    <div class=\"team-member__details\">\n                                        <div class=\"team-member__details--name\">\n                                            Dr. Christian von Thaden                                        <\/div>\n                                        <div class=\"team-member__details--position\">\n                                            Managing Partner &#038; CEO                                        <\/div>\n                                    <\/div>\n                                                                            <a class=\"team-member__phone\" href=\"tel:+491734512478\">\n                                            +49-173-4512478                                        <\/a>\n                                                                        <div class=\"team-member__contact__data\">\n                                        <a class=\"social-icon social-icon--mail\" href=\"mailto:christian.vonthaden@omc.com\" data-mail-address=\"christian.vonthaden@omc.com\">E-Mail<\/a>\n                                                                                    <a class=\"social-icon social-icon--xing\" href=\"https:\/\/www.xing.com\/profile\/Christianvon_Thaden?sc_o=ps2867\">Xing<\/a>\n                                                                                                                            <a class=\"social-icon social-icon--linkedin\" href=\"https:\/\/www.linkedin.com\/in\/christian-von-thaden-791a4813\">LinkedIn<\/a>\n                                                                            <\/div>\n                                <\/figcaption>\n                            <\/figure>\n                                                    <\/div>\n                            <\/div>\n        <div class=\"team-members__form\">\n            <div class=\"team-members__form-container\">\n                <div class=\"headline headline--3 team-members__form-headline\">\n                    Ihre Nachricht an<br>\n                    <span class=\"team-members__form-name\"><\/span>\n                <\/div>\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"5\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/90390#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"teamMemberEmail\" value=\"\" type=\"hidden\" name=\"team-member-email\" \/>\n<div class=\"form-grid\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Vorname\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Nachname\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-Mail-Adresse\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Thema\" value=\"\" type=\"text\" name=\"subject\" \/><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nachricht\" name=\"message\"><\/textarea><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"privacy\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"privacy[]\" value=\"Ich stimme zu, dass meine Angaben aus dem Kontaktformular zur Beantwortung meiner Anfrage erhoben und verarbeitet werden. Detaillierte Informationen zum Umgang mit Nutzerdaten finden Sie in unserer Datenschutzerkl\u00e4rung.\" \/><span class=\"wpcf7-list-item-label\">Ich stimme zu, dass meine Angaben aus dem Kontaktformular zur Beantwortung meiner Anfrage erhoben und verarbeitet werden. Detaillierte Informationen zum Umgang mit Nutzerdaten finden Sie in unserer Datenschutzerkl\u00e4rung.<\/span><\/label><\/span><\/span><\/span>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Nachricht abschicken\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n                <button class=\"close-layer team-members__form-close\">schlie\u00dfen<\/button>\n            <\/div>\n        <\/div>\n\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section\n    class=\"\n        top-header\n                    has-background-color\n                                    top-header--flat\n            \"\n\n    style=\"\n                    background-color: [\"has-background-color\"];\n                            \"\n\n    \n>\n    <div class=\"container\">\n        <div class=\"top-header__left\">\n                        <h1 class=\"headline headline--1 top-header__headline\">\n                            <\/h1> \n            <div class=\"top-header__highlight-text\">\n                            <\/div>\n                            <div class=\"top-header__text\">\n                    <h2>Our services for the automotive industry<\/h2>\n<ul>\n<li>Design of <strong>integrated offer architectures<\/strong> across vehicles, software and services with clear value propositions and scalability<\/li>\n<li>Building <strong>holistic customer experience journeys<\/strong> from online configuration to in-car experience and after sales<\/li>\n<li>Development of <strong>pricing and go-to-market strategies<\/strong> for subscriptions, bundles and digital services, including Pricing analyses and business cases<\/li>\n<li>Optimization of <strong>marketing organizations, operating models and global brand management<\/strong> &#8211; Definition of roles, processes and tools for central control<\/li>\n<li><strong>Transformation of the communication strategy<\/strong> to position new mobility topics such as electromobility, software and platforms<\/li>\n<li>Supporting <strong>cultural and organizational transformations<\/strong> to introduce new brands, models and structures with change story and enablement<\/li>\n<li>Conducting <strong>quantitative studies to measure brand perception and consumer sentiment<\/strong> &#8211; incl. Funnel analyses and target group insights<\/li>\n<li>Development of <strong>communication and product strategies in the context of ESG and sustainable mobility<\/strong> &#8211; incl. Positioning, addressing target groups and regulatory embedding<\/li>\n<\/ul>\n                <\/div>\n                    <\/div>\n\n            <\/div>\n<\/section>\n\n\n\n<section class=\"contact-teaser\"\n    >\n    <div class=\"container\">\n        <div class=\"headline headline--3 contact-teaser__headline\">\n                            M\u00f6chten Sie noch mehr \u00fcber uns erfahren?                    <\/div>\n        <div class=\"contact-teaser__text\">\n            <p>\n                                    Dann freuen wir uns auf Ihre Kontaktaufnahme!                            <\/p>\n        <\/div>\n                    <a class=\"batten-button\" href=\"\/kontakt\/\">\n                Jetzt Kontakt aufnehmen            <\/a>\n            <\/div>\n<\/section>\n\n\n\n<section class=\"newsletter-registration\"\n    >\n    <div class=\"container\">\n        <div class=\"newsletter-registration__content\">\n            <div class=\"headline headline--2 newsletter-registration__headline\">\n                                    Newsletter                            <\/div>\n            <div class=\"newsletter-registration__text\">\n                                    Melden Sie sich in der Box f\u00fcr unseren Newsletter an und erhalten Sie unsere neusten Publikationen zu den Themen Marketing &amp; 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