{"id":90396,"date":"2025-09-24T09:40:02","date_gmt":"2025-09-24T07:40:02","guid":{"rendered":"https:\/\/www.batten-company.com\/industry-sectors\/trade\/"},"modified":"2025-10-20T10:45:05","modified_gmt":"2025-10-20T08:45:05","slug":"trade","status":"publish","type":"page","link":"https:\/\/www.batten-company.com\/en\/industry-sectors\/trade\/","title":{"rendered":"Retail"},"content":{"rendered":"\n<section\n    class=\"\n        top-header\n                    has-background-color\n                                    top-header--flat\n            \"\n\n    style=\"\n                    background-color: [\"has-background-color\"];\n                            \"\n\n    \n>\n    <div class=\"container\">\n        <div class=\"top-header__left\">\n                            <a class=\"back-link\" href=\"https:\/\/www.batten-company.com\/en\/industry-sectors\/\" _self>\n                    Industry sectors                <\/a>\n                        <h1 class=\"headline headline--1 top-header__headline\">\n                Trade            <\/h1> \n            <div class=\"top-header__highlight-text\">\n                            <\/div>\n                            <div class=\"top-header__text\">\n                    <h2>Our clients\u2019 challenges<\/h2>\n<p data-start=\"156\" data-end=\"597\">The retail sector is undergoing profound transformation. Discounters, online marketplaces, and D2C models are dramatically intensifying competition. At the same time, volatile procurement markets, rising operating costs, and growing product range complexity are creating immense pressure for greater efficiency, both in stores and at the corporate level. To succeed today, retailers need clear market positioning and operational excellence.<\/p>\n<p data-start=\"599\" data-end=\"979\">Modern consumers expect seamless shopping experiences across all channels, personalized communication, high product availability, and transparent pricing. Traditional retail marketing is no longer sufficient: leading retailers differentiate through strategic assortment management, well-positioned private labels, and data-driven activation along an integrated customer journey.<\/p>\n<p data-start=\"981\" data-end=\"1228\">Batten &amp; Company supports retail companies in transforming their assortment, brand, and customer strategies with deep consumer insight, systematic portfolio architecture, and targeted measures that enhance relevance, loyalty, and value creation.<\/p>\n                <\/div>\n                    <\/div>\n\n                    <div class=\"top-header__right\">\n                                                    <div class=\"top-header__image color-glow-red color-glow-top-right\">\n                        <img decoding=\"async\" src=\"https:\/\/www.batten-company.com\/wp-content\/uploads\/2025\/10\/Branche-Handel.jpg\">\n                    <\/div>\n                                \n        <div class=\"team-members team-members--in-top-header\">\n    \n        <div class=\"team-members__container\">\n                                    <div class=\"team-member\">\n                            <figure class=\"team-member__image\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.batten-company.com\/wp-content\/uploads\/2022\/05\/Batten-Company-GmbH_Duesseldorf_Cornelsen-Jasmin_06-11-2023_F032-KopieQ.jpg\" alt=\"Jasmin Cornelsen\">\n                                                                <figcaption class=\"team-member__image-caption\">\n                                    <div class=\"team-member__details\">\n                                        <div class=\"team-member__details--name\">\n                                            Jasmin Cornelsen                                        <\/div>\n                                        <div class=\"team-member__details--position\">\n                                            Associate Partnerin                                        <\/div>\n                                    <\/div>\n                                                                            <a class=\"team-member__phone\" href=\"tel:+491621006990\">\n                                            +49-162-1006990                                        <\/a>\n                                                                        <div class=\"team-member__contact__data\">\n                                        <a class=\"social-icon social-icon--mail\" href=\"mailto: jasmin.cornelsen@omc.com\" data-mail-address=\" jasmin.cornelsen@omc.com\">E-Mail<\/a>\n                                                                                                                            <a class=\"social-icon social-icon--linkedin\" href=\"https:\/\/www.linkedin.com\/in\/jasmin-cornelsen-73a004aa\/\">LinkedIn<\/a>\n                                                                            <\/div>\n                                <\/figcaption>\n                            <\/figure>\n                                                    <\/div>\n                            <\/div>\n        <div class=\"team-members__form\">\n            <div class=\"team-members__form-container\">\n                <div class=\"headline headline--3 team-members__form-headline\">\n                    Ihre Nachricht an<br>\n                    <span class=\"team-members__form-name\"><\/span>\n                <\/div>\n                \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"5\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/90396#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" 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wpcf7-text\" aria-invalid=\"false\" placeholder=\"Nachname\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n<\/div>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-Mail-Adresse\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Thema\" value=\"\" type=\"text\" name=\"subject\" \/><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nachricht\" name=\"message\"><\/textarea><\/span>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"privacy\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"privacy[]\" value=\"Ich stimme zu, dass meine Angaben aus dem Kontaktformular zur Beantwortung meiner Anfrage erhoben und verarbeitet werden. Detaillierte Informationen zum Umgang mit Nutzerdaten finden Sie in unserer Datenschutzerkl\u00e4rung.\" \/><span class=\"wpcf7-list-item-label\">Ich stimme zu, dass meine Angaben aus dem Kontaktformular zur Beantwortung meiner Anfrage erhoben und verarbeitet werden. Detaillierte Informationen zum Umgang mit Nutzerdaten finden Sie in unserer Datenschutzerkl\u00e4rung.<\/span><\/label><\/span><\/span><\/span>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Nachricht abschicken\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n                <button class=\"close-layer team-members__form-close\">schlie\u00dfen<\/button>\n            <\/div>\n        <\/div>\n\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section\n    class=\"\n        top-header\n                    has-background-color\n                                    top-header--flat\n            \"\n\n    style=\"\n                    background-color: [\"has-background-color\"];\n                            \"\n\n    \n>\n    <div class=\"container\">\n        <div class=\"top-header__left\">\n                        <h1 class=\"headline headline--1 top-header__headline\">\n                            <\/h1> \n            <div class=\"top-header__highlight-text\">\n                            <\/div>\n                            <div class=\"top-header__text\">\n                    <h2>Our services for retailers<\/h2>\n<ul>\n<li>Development of <strong>distinctive product range and shelf strategies<\/strong> to increase sales, margin and customer satisfaction, incl. KPI definition and performance measurement<\/li>\n<li><strong>Optimization of price perception<\/strong> through data-driven analyses and development of consistent, value-oriented price architectures in a competition context<\/li>\n<li>Design of <strong>integrated marketing strategies<\/strong> for retailers with a multi-channel approach, incl. target group prioritization, content logic and retail media planning<\/li>\n<li>Mapping and optimization of <strong>cross-channel customer journeys<\/strong> to create more personalized and seamless shopping experiences across all touchpoints<\/li>\n<li>Development of <strong>efficient omnichannel sales strategies<\/strong> to synchronize physical retail, e-commerce and digital platforms<\/li>\n<li>Strategic <strong>positioning of private labels and product ranges<\/strong> acoss the product life cycle, incl. assortment logic, shelf design and top seller focus<\/li>\n<li><strong>Organizational <\/strong><strong>transformation<\/strong> of retail marketing and category management, focusing on on roles, processes and tools for modern, agile teams<\/li>\n<li><strong>Process optimization in stores and online channels, <\/strong>improving efficiency and ensuring better integration between headquarters and retail locations<\/li>\n<\/ul>\n                <\/div>\n                    <\/div>\n\n            <\/div>\n<\/section>\n\n\n<section class=\"case-studies-teaser \"\n                data-selected-branch=\"\"\n    >\n    <\/section>\n\n\n\n\n\n\n<section class=\"contact-teaser\"\n    >\n    <div class=\"container\">\n        <div class=\"headline headline--3 contact-teaser__headline\">\n                            M\u00f6chten Sie noch mehr \u00fcber uns erfahren?                    <\/div>\n        <div class=\"contact-teaser__text\">\n            <p>\n                                    Dann freuen wir uns auf Ihre Kontaktaufnahme!                            <\/p>\n        <\/div>\n                    <a class=\"batten-button\" href=\"\/kontakt\/\">\n                Jetzt Kontakt aufnehmen            <\/a>\n            <\/div>\n<\/section>\n\n\n\n<section class=\"newsletter-registration\"\n    >\n    <div class=\"container\">\n        <div class=\"newsletter-registration__content\">\n            <div class=\"headline headline--2 newsletter-registration__headline\">\n                                    Newsletter                            <\/div>\n            <div class=\"newsletter-registration__text\">\n                                    Melden Sie sich in der Box f\u00fcr unseren Newsletter an und erhalten Sie unsere neusten Publikationen zu den Themen Marketing &amp; 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