Change Management Consulting with Mind and Heart

In a world of constant transformation, success depends not only on having the right strategy – but on executing it effectively. As experienced change consultants, we ensure that transformation isn’t just planned, but embraced and brought to life – with structure, clarity, and emotional resonance.

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Competencies

The Challenge: Change is urgent – but often not operationally thought through

Change is everywhere. Yet, only around 40% of change projects are deemed successful –this is also confirmed by our Change Management Study. The main reason? Resistance on a human level.

Change initiatives don’t typically fail because of the idea itself, but because they lack clarity, buy-in, and consistent execution. Why is this an issue? Because:

  • Change affects many – often hundreds or thousands of employees
  • Change is personal – it creates uncertainty and emotional responses
  • Change takes time – new mindsets and behaviours don’t form overnight
  • Change needs leadership – across all levels, not just from the top
  • Change is an iterative process – it involves progress, setbacks, and recalibration

Professional change consulting helps to address these challenges effectively and to make transformation not just communicable, but tangible and actionable.

Why Change Management Makes the Difference

Whether it’s digital transformation, a new strategy, or cultural change – successful transformation management is increasingly critical for competitiveness. Organisations that shape change with consistency gain a clear edge – through agile structures, motivated teams, and the ability to react swiftly to market shifts.

Change management consulting enables companies to:

  • Think holistically – from strategy to implementation
  • Actively involve leaders and staff at every level
  • Design communication that is impactful, and tailored to the target group
  • Implement change in a structured, sustainable, and culturally relevant way
  • Measure the impact of change and manage transformation systematically

Especially in large-scale change initiatives, an external perspective provides critical added value: It brings clarity, speed, and impact and measurably increases success.

Our Approach: Combining Analytical Strength with Emotional Impact

Successful change management is more than redesigning processes. It’s about engaging people, addressing emotions, and creating meaning – while maintaining strategic clarity, structure, and control.

Change only succeeds when strategic clarity meets a deep understanding of human dynamics. This is exactly where our “Mind & Heart” approach comes in:

  • Mind: Stands for analysis, structure, and clarity
  • Heart: Stands for engagement, attitude, and emotional resonance

Whether in deep transformation or targeted cultural evolution, our core belief guides every initiative:
We don’t work “on” people – we work “with” them.

Iteratively, co-creatively, and with a clear goal in mind: to anchor change sustainably in the organization’s everyday life.

We structure change into three phases: UNDERSTAND, DESIGN, and ANCHOR. Each phase brings different requirements and calls for a different balance of mind and heart.

  1. Understand: Clarity through analysis – In the first phase, the focus is on the mind. It’s about understanding context, sharpening goals, and building a solid foundation for change. The result: a jointly defined change initiative with clear objectives, a sound system analysis, and an aligned governance structure.
  2. Design: Momentum through emotional activation – Here, the heart takes center stage. We create a motivating change story, foster participation, and design a change concept that moves people. The result of this phase is an overarching narrative and a detailed implementation plan – including communication and engagement formats that activate change over time.
  3. Achnor: Impact through balance – In the final phase, we bring heart and mind together. The goal is to embed change sustainably within the organization – on individual, team, and structural levels. We closely support implementation, empower leaders as amplifiers, and create clarity around new expectations, processes, and behaviours. This ensures that change is understood, embraced, and lived in everyday work.

Each phase of our Change Management Consulting is modular – from targeted interventions to comprehensive change programs. We tailor our approach to your organization’s specific challenges:

Is the vision unclear? Is momentum missing? Or are the structures lacking to make change last?

Our approach offers orientation while remaining highly flexible – delivering effective measures that fit your organization, whether you’re a midsize company or a large enterprise. This is how transformation becomes a clear, compelling, and sustainable journey – supported by the entire organization.

Want to find out what a tailored change approach could look like for your company?

Request a free initial consultation now

Our change management approach is applicable to a wide range of transformation challenges.

Lisa-Marie Seufert
Lisa-Marie Seufert
Manager
+49-172-2303779
Elisa Kasparick
Elisa Kasparick
Manager
+49-163-3223600
Ihre Nachricht an

    Our strengths in

    Change Management

    Organizational Transformation

    We support companies in realigning structures, processes, and roles. Together, we develop new target operating models and implement organizational designs that are high-performing, agile, and future-ready. Internally, we build understanding for new responsibilities–and make change comprehensible and manageable for everyone involved.

    Brand Activation

    A brand is more than marketing – it’s an expression of identity and values. We help organizations translate brand values into behaviour and use them as guiding principles for transformation. In doing so, we strengthen the internal anchoring of purpose, positioning, and values with a noticeable impact on both customers and employees.

    Strategy Implementation

    A strong strategy needs effective execution. We help translate strategic goals into tangible actions and visible behaviours. We support transformation from initial activation to operational anchoring – internally and externally, through clear communication and strong leadership.

    Culture Development

    Culture cannot be dictated but it can be shaped. Through sound organizational development, we promote change in attitudes, norms, and behaviours. We create spaces for reflection, dialogue, and co-creation–and collaborate with leaders and employees to develop cultural guidelines that offer everyday orientation and have long-term impact.

    Digital Transformation

    We support organizations in embedding digital initiatives strategically and aligning them with employee and customer needs. We build digital competencies, create acceptance for new tools, processes, and mindsets and ensure that digital change takes root and succeeds in everyday business.

    Leadership Enablement

    Leadership is key to successful change. We empower leaders to act as multipliers, role models, and change agents. Through tailored programs, we enhance change capability, communication impact, and emotional intelligence–to foster a culture where change is not only possible but encouraged.

    Why Batten & Company Is Your Change Management Partner

    With over 25 years of consulting experience, we uniquely blend strategic insight with emotional intelligence. We treat organizations as living ecosystems and craft transformations that resonate with people and build business strength.

    Our consulting approach is based on real participation, the courage to show emotion, and clear structure. We don’t work on people–we work with them: collaboratively, respectfully, and with clear direction.

    What sets us apart: We never view change in isolation. We bring deep expertise in strategy, brand, and organization plus Change Management expertise. This dual competence enables us to tackle both the strategic imperatives behind change and its practical implementation.

    This means: We don’t just help design change – we help set the right course from the start. We identify the strategic challenges behind change and turn them into effective transformation initiatives.

    In essence, we help define the strategy and ensure it comes to life through leadership, mindset, and behaviour. Our holistic consulting approach bridges thinking and doing, makes impact measurable, and supports sustainable transformation.

    Start your collaboration with the leading marketing consultancy today–and talk to our change experts today.

    Request a free initial consultation now
    References
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