Sales Excellence & Management

Sales strategy

Sales strategy is the decisive basis for increased sales and profitability. First, the sales target groups are defined, prioritized and their needs and expectations determined. Next, a comprehensive customer processing concept is derived addressing the following aspects:

• Selection of the markets and sales channels with the highest potential for approaching new customers
• Support, retention and business expansion (cross & up selling) with existing customers through to key account management
• Pricing strategy for products and services
• Adapted concept for continuous sales management
• Necessary adjustments of the sales organization regarding structure, processes, tools and skillset

Together with you and your team, we develop the best possible sales strategy. We support you with our sales experience. From target group definition to implementation in day-to-day business.

Pricing strategies

The importance of a suitable pricing strategy has increased again in the digitalized world. Price is not the only lever for optimizing corporate profitability. The possible applications of different pricing models have multiplied. From dynamic pricing to freemium models to subscription concepts. In the meantime, many things are technically possible. In the pricing strategy, we help you to select the right model(s) for your company. As an experienced partner, we support you in the development, the design “ready to implement”, as well as the implementation of the pricing procedure.

Sales control

Sales control is at the heart of operationalizing the sales strategy. Only sales control makes the strategy “tangible” for individual employees. It does this by setting operational targets, measuring their degree of achievement, and agreeing with those responsible on measures to improve target achievement.
Together with you, we build a strategy-oriented sales KPI system. We help you to use data and systems, as well as to create the appropriate organization and control processes so that your sales team can take the decisive steps on the way to sales excellence.

Lead Management & Lead Nurturing

Inbound marketing is based on the fundamental mechanism of conversion: “Prospect – Lead – Customer”. The lead nurturing process includes all measures to win potential customers of a defined target group as actual customers at the end of the process. In addition, six lifecycle phases describe the individual stages that the lead passes through during individual further qualification. Internal validation of these individual stages may seem very complex at first. But an intensive examination can maximize the success of inbound marketing.

Marketing automation enables two things: Firstly, target group-specific communication, and secondly, an orientation to the customer journey of the respective lead. Generated leads are assigned to appropriate workflows through organized clustering in the successive lifecycle phases. They can then be addressed on a customer-specific basis, tailored to personal interests and pain points. The benefits of lead nurturing are obvious: once you have optimized the process, converting prospects to customers will be much easier.

We are at your side to design and implement an all-encompassing lead nurturing & management. So that your company can sustainably bind (new) customers.