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Spotlight 02/2013: Five ways to effective CRM

Strategies for customer acquisition, -development, and -loyalty for B2B-corporations with the aid of effective customer relationship management.
B2B and CRM – this has always been a difficult relationship.

However, especially nowadays in times of digitization and ‚big data‘ it is the right time to expose with this topic.

In our spotlight we summarized which opportunities CRM offers for B2B corporations nowadays:

Being more efficient regarding customer cultivation:

  • Acquisition of new customers
  • Increase sales volume with current customers
  • Customer loyalty
  • Being more efficient regarding customer cultivation

If we arouse your interest – feel free to contact us!

Dr. Christian von Thaden
Dr. Christian von Thaden
Managing Partner & CEO
+49-211-1379-8748
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