Our clients’ challenges

The automotive industry is undergoing a profound transformation. Electrification, software-defined vehicles, and data-driven business models are reshaping value creation and customer relationships. At the same time, regulatory pressures, geopolitical uncertainties, such as tariffs, rising competition from dynamic Asian players, and vulnerable global supply chains demand unprecedented flexibility and strategic foresight.

Today’s customers expect connected mobility, intuitive digital experiences, personalized services, and brands that stand for more than just products. Purchase decisions now begin online, while loyalty is built through platforms, services, and credible sustainability commitments. Leading companies integrate brand, offering, and customer experience seamlessly across sales, service, and digital touchpoints.

Batten & Company supports automotive manufacturers and suppliers in redefining their strategy through distinctive brand positioning, integrated portfolio architectures, and future-ready customer experience concepts for the new era of mobility.

Our services for the automotive industry

• Design of integrated offer architectures across vehicles, software and services with clear value propositions and scalability
• Building holistic customer experience journeys from online configuration to in-car experience and after sales
• Development of pricing and go-to-market strategies for subscriptions, bundles and digital services, including Pricing analyses and business cases
• Optimization of marketing organizations, operating models and global brand management – Definition of roles, processes and tools for central control
• Transformation of the communication strategy to position new mobility topics such as electromobility, software and platforms
• Supporting cultural and organizational transformations to introduce new brands, models and structures with change story and enablement
• Conducting quantitative studies to measure brand perception and consumer sentiment – incl. Funnel analyses and target group insights
• Development of communication and product strategies in the context of ESG and sustainable mobility – incl. Positioning, addressing target groups and regulatory embedding