Customer Experience & Digitalization

Marketing ROI

Do you know which marketing measures provide you with the greatest benefit? In times of increasing performance orientation, the question of the economic success of your marketing activities, i.e. marketing effectiveness, is also becoming increasingly important in marketing. It is crucial to identify which marketing investments are worthwhile and what concrete, economic value marketing creates in the company.
Based on statistical analysis, behavioral and financial data, we calculate the most important KPIs to identify your marketing return on investment (MROI). In this way, we help you to get the most out of your marketing and advertising budget and to visibly quantify your successes.


Analyzing your marketing ROI helps you to efficiently manage and evaluate your marketing activities. In addition, the marketing ROI can provide you with answers to other important questions:

  • What contribution does my marketing / customer experience already make to my company’s revenue today?
  • Which measures drive my sales? What is my optimal marketing budget?
  • Which touchpoints and campaigns are the core drivers of my brand and customer experience?
  • What is the value of my customers (customer lifetime value) and how can I increase it across all segments?
  • What is the monetary value of my brand (brand valuation according to BEVA)?

The right use of your data can answer these questions and provide unambiguous information about how efficient your marketing measures are. Together we identify the relevant components of your MROI and create a game plan to optimize it sustainably.

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    Dr. Christian von Thaden
    Dr. Christian von Thaden
    Managing Partner & CEO
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