Our clients’ challenges

The retail sector is undergoing profound transformation. Discounters, online marketplaces, and D2C models are dramatically intensifying competition. At the same time, volatile procurement markets, rising operating costs, and growing product range complexity are creating immense pressure for greater efficiency, both in stores and at the corporate level. To succeed today, retailers need clear market positioning and operational excellence.

Modern consumers expect seamless shopping experiences across all channels, personalized communication, high product availability, and transparent pricing. Traditional retail marketing is no longer sufficient: leading retailers differentiate through strategic assortment management, well-positioned private labels, and data-driven activation along an integrated customer journey.

Batten & Company supports retail companies in transforming their assortment, brand, and customer strategies with deep consumer insight, systematic portfolio architecture, and targeted measures that enhance relevance, loyalty, and value creation.

Our services for retailers

• Development of distinctive product range and shelf strategies to increase sales, margin and customer satisfaction, incl. KPI definition and performance measurement
• Optimization of price perception through data-driven analyses and development of consistent, value-oriented price architectures in a competition context
• Design of integrated marketing strategies for retailers with a multi-channel approach, incl. target group prioritization, content logic and retail media planning
• Mapping and optimization of cross-channel customer journeys to create more personalized and seamless shopping experiences across all touchpoints
• Development of efficient omnichannel sales strategies to synchronize physical retail, e-commerce and digital platforms
• Strategic positioning of private labels and product ranges acoss the product life cycle, incl. assortment logic, shelf design and top seller focus
• Organizational transformation of retail marketing and category management, focusing on on roles, processes and tools for modern, agile teams
• Process optimization in stores and online channels, improving efficiency and ensuring better integration between headquarters and retail locations