Our
Leadership-Team

Christian von Thaden is Managing Partner and CEO and has extensive cross-industry expertise in marketing and sales organisation, brand management and brand strategy. He is an expert in all aspects of marketing and brand management in complex international companies, with a particular interest in challenges that go beyond the standard. This is reflected in his motto: “If you only ever do what you already know, you will always remain who you already are.”

Jasmin Cornelsen has been successfully advising clients from a range of industries for several years. As an expert in customer experience, digital marketing and communication, she always combines external market and customer requirements with internal business requirements. She is particularly passionate about sustainability and social engagement. She organises the annual Christmas donation campaign and other social aid projects throughout the year. In her free time, she is also a passionate advisor for the latest culinary insider tips and trendiest bars in the city. She enjoys pursuing this passion on her numerous trips around the world.

Laura Gruber specialises in customer-centric marketing and sales strategies. Her cross-industry consulting focuses on monetising brands as corporate assets and using brands as drivers of business growth. Her areas of expertise include international brand management strategies, digital marketing strategy, customer segmentation and CRM design, as well as digital data analytics and business intelligence. In her free time, she enjoys spending time with her family, travelling and taking part in carnival.

Matthias Saalfrank is an expert in value-generating brand strategies and brand experience management. He has many years of international experience, particularly in the financial services, B2B and pharmaceutical industries, both on the consulting and corporate side. He is particularly interested in the latest technologies related to automation, generative A.I. and growth hacking. In his free time, Matthias likes to don his work gloves – no DIY project is too ambitious for him, even if the result is not necessarily always straight as a die.

Jacqueline Sattler is head of the Marketing & Sales Organisation Practice and an expert in marketing and sales organisation, change management and collaboration models. When she is not working, she enjoys watching Loriot classics or playing golf. As a native of Munich, she regularly takes advantage of the city’s proximity to the Alps and goes hiking; always with her: her beloved furry friend.

Constantin Conzelmann is an expert in strategy and brand. For several years, he has advised companies across a wide range of industries on brand positioning, customer experience and growth strategies. His aim is to combine creative approaches with clear effects on growth and profitability. Outside his consulting work, he enjoys exploring the restaurant and bar scene in his adopted home of Düsseldorf. Much to his colleagues’ chagrin, he has a fitting quote from Stromberg or a fun fact from his surprisingly extensive knowledge of roller coasters and amusement parks ready for almost any occasion.

Elisa Kasparick is an experienced consultant who supports clients from various sectors and industries in developing future-ready marketing, sales and omnichannel strategies. Her main focus is on practical feasibility. By working closely with her clients, she develops innovative organisational solutions and inspires real mindset change. In her free time, she enjoys jogging, yoga and her hometown of Berlin. She also loves travelling the world – whether Nepal, Myanmar, China, Peru or Colombia – and is no doubt already planning her next trip.

Annika Helbing is an expert in strategy and transformation, with particular experience in financial services and B2B environments. From developing brand strategies and organisational models to guiding complex change processes, she approaches projects with a clear focus on taking strategic objectives through to successful implementation. Her ambition is to develop solutions collaboratively with clients, business functions and employees, creating lasting change rather than working in isolation. Outside work, this cheerful Rhinelander enjoys life in her adopted home of Cologne, supporting 1. FC Köln and good food. She practises martial arts to stay active and unwind.